New
drugs, diagnostic
technologies and treatment protocols are transforming the healthcare
marketplace and dramatically improving the quality and
efficacy of patient
care. Below, are some examples of
our work supporting
companies in this dynamic business segment.
Bylined Articles and Case
Studies
Activist
Focusing on Palm Beach's Uninsured
On
his 50th birthday, Paul Gionfriddo ran his first marathon as "my
midlife present to myself." This was a typical undertaking for a man
who has raced from one challenge to another since (
more)
Noven Pharmaceuticals, maker of Vivelle-Dot®, the smallest
estrogen
replacement patch available to women, challenged Golin/Harris to: 1)
develop a national media campaign (
more)
Innovative Anti-Fraud
Unit
Makes a Splash
When the South Florida Health Care Fraud Center was launched five years
ago, it was lauded as the first effort of its kind – a
prototype federal-state public partnership that would (
more)
Iraq Veteran Takes Command
of Miami Surgery Center
Striding purposefully, radiating a calmness
that borders on serene, a smiling Noel Christian Pace enters the
waiting room of South Florida Surgery Center. It’s easy to
envision him (
more)
Press Releases and Media
Outreach
With the public spotlight focused on the monumental changes
now
transforming the medical managed care industry, relatively little
attention has been paid to such “adjunct” areas
as (
more)
As
the private sector struggles to find new ways of delivering more
economical health care, millions of dollars are being inadvertently
squandered each year. The reason? Many of
today’s (
more)
What
comes to mind when you hear about a new place in town that posts its
“menus” inside its bright, inviting lobby
and provides pocket
buzzers to let you know when you’re next to
be (
more)
